I balance out the big corporate projects by working with start-ups on the side. Here's some recent freelance gigs, often done in partnership with the founder.  


daily overview

Daily Overview is an environmental art project raising consciousness about human impact on Earth. The project has gained over 400,000 followers on social media, media coverage in 35 countries and exhibits in San Francisco, New York and Munich. I advise on growth and marketing strategy.



Zoona is one of the hottest start ups in Cape Town, having recently raised a $15 million Series B. They help communities thrive by giving people the power to send and receive money when they need it most. I spent a half-day with the Chief Marketing and Innovation Officers to develop a preliminary strategy for brand architecture and corporate tagline. 



Daybreak is a daily digest email read by more than 800 students and faculty at the Kellogg School of Management. I facilitated early-stage strategy workshops and led the branding and design process.




Carvenient is a a Mumbai-based startup that takes the headache out of car repair. I developed the brand positioning and led the naming process. In 2016, Carvenient was recognized as a Top 40 global startup at MIT's Global Startup Workshop. 



Camporosso is a modern Neapolitan restaurant in Cincinnati. I partnered with a few designer friends and we co-developed the brand from scratch. This included positioning, naming, identity and customer experience principles. A significant amount of delicious, thin crust pizza was consumed in the research process.